"I very much enjoyed attending and speaking at the Marketing in Direct event in Bucharest at the end of October. As someone who has been watching the development of marketing communications in Romania for some years it was a pleasure for me to attend a direct marketing event for the first time. I have been working in direct marketing for nearly 20 years now and was eager to talk to direct marketers in Romania to see how direct marketing is being used by clients.

From some of the conversations afterwards I learned that some comments I had made at the presentation were controversial - particularly the issue of whether email marketing replaces direct mail or replaces it. I believe that both will continue to be used together. Online marketing will not replace the more established offline channels. I also believe the testability of direct mail means that when implemented effectively, direct marketing has great advantages over other communications channels because it can generate sales directly and measurably using small quantities. I understand there are issues over data quality but these are best addressed by marketers building their own customer lists.

I found it very interesting to have so many representatives of the DM industry attending the event. It was my impression that through the workshops there were plenty of opportunities for networking and dialogue. This to me is one of the main benefits of an industry event such as Marketing in Direct. Yes via the speakers there can be knowledge transfer. But more important this kind of event is an invaluable opportunity for exchanging ideas where marketers can hear different points of view from within the industry. The high levels of interactivity created a stimulating learning environment.

I notice that there was a comment on the feedback forums about the advertorial product placements which took place during the day. I can confirm that at the many conferences I have attended that having a security demonstration during the day was a 'first' - I had never seen this before!

I am very happy to answer questions and to enter into dialogue about direct marketing issues. I wish Marketing in Direct all the best for the future - I made many friends at the event and hope that it won't be too long before I am in Bucharest again. "

"Having been to Romania to participate in the Marketing in Direct congress in October 2009 it has been a pleasure to see how a broad palette of professionals – on both side of the table - were managing the organization of this event in a truly dedicated and effective way. This calls for expectations of having creative and cost-beneficial campaigns – inbound/outbound - launched in the future which will eventually prove, that direct marketing is a very effective tool in the right hands, and will contribute to gain an acceptable ROI.

I find that the enthusiasm and stamina from everybody at the Marketing in Direct-team will prove most valuable to many future aspects, not only to the organization behind, but further to the industries and partners involved.

I myself experienced a genuine interest in the ”basic virtues” of Direct mail, and wish all involved in the conference good luck. They deserve it."

"Marketing in Direct was an excellent event. It brought together the top marketing talent from a variety of industries. This meant we had many lively and quality debates. The Diplomatic Club also provided a beautiful environment for our sessions. If you are a marketer in Romania, I would highly recommend attending next year's conference!"

"Felicit echipa More Than Pub pentru organizarea impecabila a evenimentului de joi, 21 Octombrie a.c. Nu stiu cum ati reusit sa-i tineti in priza, in fiecare secunda, pe cei prezenti, cert este insa ca v-a iesit de minune!"

"Va felicit pentru extraordinarul eveniment la care am participat si va marturisesc ca mi-a placut foarte mult, in special tema abordata. Mult succes in continuare!"

"Multumesc pentru invitatie si felicitari pentru eveniment! A fost foarte reusit!"

"Va felicit pentru eveniment. A fost unul foarte reusit! A fost foarte educativ si m-am simtit foarte bine. Cu siguranta voi participa la urmatoarele."

"Va felicit pentru efervescenta pe care ati reusit sa o realizati in jurul Marketing-ului Direct. Sper ca demersul dvs. sa se reflecte favorabil in afacerea pe care o conduceti, iar DM in piata sa capete calitatea si rezultatele pe care le merita. "

"Va felicit pentru organizarea exceptionala a conferintei. Mi-a placut foarte mult conferinta in sine si modul in care ati organizat totul. Personal mi-as fi dorit ca John Griffiths si Leif Andersen sa fi avut ceva mai mult timp la dispozitie pentru prezentari. Nici nu mi-am dat seama cand a trecut timpul, a fost o zi super interesanta, dinamica si...sincer...neasteptat de "plina de continut". Inca o data felicitari si de-abia astept urmatoarea conferinta :-). "

"Felicitari pentru conferinta de ieri! Subiectele au fost interesante, iar organizarea excelenta."